Designer creates world’s first lingerie colostomy bags as they often put partners off

A young designer has taken fashion into medical territory and created a line of lingerie-style colostomy bags.

James Shutt, 23, embarked on the innovative fashion task after realising how, contrary to popular belief, colostomy bag users are actually getting younger.

Many of them struggle to relax in the bedroom so James set about designing a solution.

 The former Northumbria University student, from Hereford, spoke to teenage colostomy users before coming up with the ‘Myostomy’ product to get bags back in the bedroom.

James said: 'People the same age as me and younger have to put up with having a colostomy bag attached to them everyday.

He said: 'I thought about what I would like to have least and how I could make it better for people who have no choice.

 'The feedback I’ve had suggests people loved the idea and could really see themselves wearing it.

'Women in their 20s and 30s were most interested and were really excited about not being embarrassed anymore when they got close to new partners.'

The Myostomy brand will be available to buy later in the year and will be the first of its type to hit the shelves.

James, who graduated from the university this summer, was awarded a first class degree in Design for Industry, scoring particularly highly for this work.

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